DBA – Marketing

Become the Leading Voice in Marketing

Regent University’s fully online Doctor of Business Administration (DBA) with a concentration in Marketing can lead you to become an expert communicator and lead the conversation on ethical and strategic marketing tactics. Through its applied multidisciplinary approach, you can gain the necessary evidence-based skills for senior-level marketing positions or to educate. You can also gain advice on career choice, networking skills, and professional development from seasoned business professionals through the Executive Mentor Program.

Location: Online

Total Credit Hours: 54

Next Session Start: January 12, 2026

Approved Degree Plan: Download PDF

Effectively Promote Businesses

Learn how to be a data-driven, strategic, and innovative marketing leader.

Increase Your Opportunities

Gain expertise in a variety of areas, such as public relations, media management, advertising, and more.

Learn from the Best

Receive membership from faculty who hold the highest degrees in their field and seasoned business professionals through the Executive Mentor Program.

Align Yourself With Excellence Through Regent’s Doctor in Business Administration

Regent has been ranked among Top National Universities by the U.S. News & World Report for four years (2019, 2020, 2022 and 2023). Our programs have also been recognized among the Top 5 Best Graduate Online Business (Non-MBA) Programs in Virginia for 9 consecutive years (2015-23).

Please complete the Request Information form on this page to learn more about this program.

Career Opportunities

On completing our DBA in Marketing, you can:

Become a leading brand and business marketer.
Manage ad campaigns that incorporate market research, smart media buying, and strategic copy and design.
Research and develop effective marketing strategies based on understanding consumer behavior.

Career Opportunities

Marketing executive leadership
Product management
Market research analysis
University Faculty
Consulting

Featured Courses

This program is a minimum of 54 credit hours in length and the concentration course is outlined as follows:

Table listing featured courses with course code, name, and credit hours.
Code	Name	Credits
MKTG 731	Promotion & Advertising	3	Marketing activities that stimulate consumer purchasing including fundamental advertising principles while examining the role advertising and promotion plays in marketing by approaching the subject from the advertiser’s perspective.
MKTG 732	Marketing Psychology	3	The processes used to select, secure, use, and dispose of products, services, experiences, and ideas to satisfy needs, and the impacts that these processes have on the consumer and society.
MKTG 734	Viral Marketing	3	Emerging marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes.
MKTG 736	Digital Marketing	3	An overview of digital marketing including ad networks, demand-side platforms, and data management platforms interaction with advertisers, agencies, and publishers.

Other Concentrations

Admissions Requirements

2024-25 Semester Check-In Deadlines

All students are expected to check-in for the semester two weeks before the session start date. Students should apply, be accepted, enroll in their first courses, and confirm a plan to pay for their courses prior to this date.

Session	Semester Check-In	Session Start Date
Session A	Friday, August 9	Monday, August 19
Session M	Friday, September 6	Monday, September 16
Session B	Friday, October 11	Monday, October 21
Session C	Wednesday, January 8	Monday, January 13
Session T	Friday, January 31	Monday, February 10
Session D	Friday, March 7	Monday, March 17
Session E	Friday, May 2	Monday, May 12
Session F	Friday, June 13	Monday, June 23

Prerequisites

Doctoral applicants must hold an MBA or a master’s degree in a business-related field from a regionally accredited institution.

Admissions Requirements

Step 1: Apply to Regent University

Submit your application using the Regent University Online Application.

Note: If you are unable to complete our application due to a disability, please contact our Admissions Office at 757.352.4990 or admissions@regent.edu and an admissions representative will provide reasonable accommodations to assist you in completing the application.

Step 2: Submit Your Unofficial Transcripts

Submit your unofficial transcripts to regent.edu/items.

Upon submitting your application, you will receive an email requesting authorization for Regent University to obtain your official transcripts from your U.S. degree-granting institution. International transcripts must be evaluated by a NACES, AACRAO or NAFSA approved agency.

Step 3: Submit Your Resume

Provide an updated copy of your professional resume or curriculum vitae that includes:

Employment history with details of leadership responsibilities, skill sets and results – the committee looks at both quantity and quality of responsibilities
School, community and church leadership positions – the committee looks at both quantity and quality of positions
Service activities in which you have been involved
Academic and non-academic honors and distinctions you have received

Your resume should be submitted to regent.edu/items.

Step 4: Submit Your Government-Issued ID

To ensure academic integrity, Regent University requires a copy of a government-issued ID. Please submit a scanned copy or photograph of it to regent.edu/items.

Please feel free to contact the Office of Admissions at 757.352.4990 or admissions@regent.edu should you have any further questions about the application process.

Note: All items submitted as part of the application process become the property of Regent University and cannot be returned.

Tuition & Fees

2024-25 Tuition Rates

PART-TIME STUDENTS

Degree	Tuition Cost Per Credit Hour	Average Credit Hours Per Semester	Average Tuition Per Semester
Master of Arts (MA) / Master of Science (MS)	$695	6	$4,170
Master of Business Administration (MBA)	$695	6	$4,170
Doctor of Business Administration (DBA)	$1,020	3	$3,060
Doctor of Philosophy in Organizational Leadership (PhD)	$1,020	3	$3,060
Doctor of Strategic Leadership (DSL)	$1,020	3	$3,060

Full-Time Students

Degree	Tuition Cost Per Credit Hour	Average Credit Hours Per Semester	Average Tuition Per Semester
Master of Arts (MA) / Master of Science (MS)	$695	9	$6,255
Master of Business Administration (MBA)	$695	9	$6,255
Doctor of Business Administration (DBA)	$1,020	6	$6,120
Doctor of Philosophy in Organizational Leadership (PhD)	$1,020	6	$6,120
Doctor of Strategic Leadership (DSL)	$1,020	6	$6,120

Student Fees Per Semester

University Services Fee (On-Campus Students)	$850 (Fall & Spring) $700 (Summer)
University Services Fee (Online Students)	$700

Military Admissions & Aid » | Cost of Attendance »

2023-24 Tuition Rates

Part-Time Students

Degree	Tuition Cost Per Credit Hour	Average Credit Hours Per Semester	Average Tuition Per Semester
Master of Arts (MA) / Master of Science (MS)	$695	6	$4,170
Master of Business Administration (MBA)	$695	6	$4,170
Doctor in Business Administration (DBA)	$1,020	3	$3,060
Doctor of Philosophy in Business (PhD)	$1,020	3	$3,060
Doctor of Philosophy in Organizational Leadership (PhD)	$1,020	3	$3,060
Doctor of Strategic Leadership (DSL)	$1,020	3	$3,060

Full-Time Students

Degree	Tuition Cost Per Credit Hour	Average Credit Hours Per Semester	Average Tuition Per Semester
Master of Arts (MA) / Master of Science (MS)	$695	9	$6,255
Master of Business Administration (MBA)	$695	9	$6,255
Doctor in Business Administration (DBA)	$1,020	6	$6,120
Doctor of Philosophy in Business (PhD)	$1,020	6	$6,120
Doctor of Philosophy in Organizational Leadership (PhD)	$1,020	6	$6,120
Doctor of Strategic Leadership (DSL)	$1,020	6	$6,120

Student Fees Per Semester

University Services Fee (On-Campus Students)	$850 (Fall & Spring) $700 (Summer)
University Services Fee (Online Students)	$700

Military Admissions & Aid » | Cost of Attendance »

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“At Regent, I learned skills like cultural building and succession building to create more impact and engagement with our employees.”

Myra Vandervelde, Ph.D. in Organizational Leadership, 2004; MA in Business Cognate/ Organizational Leadership, 2000 Global Ethics Learning Leader, Deloitte Touche Tohmatsu LLC

“Thank you, Dean Gomez, for introducing me to the Executive Mentorship Program. It has blessed me greatly over my last 3 years in the DSL program. Mr. Walt Pilcher an amazing author and man of faith, helped me realize budding spiritual gifts and connect my spirituality to business endeavors. Dr. Katrina Thornton, a senior executive, helped me to consider what it meant to enter and engage with C-suite leaders challenging me to move from tactical leadership to systemic leadership. As a result of my interaction with these leaders I'm leaving this university grateful and mindful of the investment in helping me become a Christian Leader prepared to change the world.”

Derrick Rodgers, Doctor of Strategic Leadership, 2024 Mentee

“My mentor is very encouraging, helps me evaluate options after I graduate, and provides perspective, information, and wise options for right now and for the future. The program is very valuable. It helps students have a perspective of what is happening in the real world now. Having a mentor as a guide is key to our success and our decision-making for the future! I very much appreciate my mentor and the mentor program! Thank you.”

Faith Huertas, MBA, 2024 Mentee

“I definitely want to work for corporate America. I want to see what God has for me. I believe I have all of the experience and also have the theory and the biblical principles ― that I've learned from Regent ― to really apply what I've learned in the right way.”

Leo Motta, MBA, 2015

“I was amazed at how much I was able to apply to the work sector. It was these true, real-life scenarios that allowed me to grow and expand at Cox.”

Allen Cheek, MBA, 2013 Director, Learning Ops & Technology, Cox Communications