DBA – Marketing
Become the Leading Voice in Marketing
Regent University’s fully online Doctor of Business Administration (DBA) with a concentration in Marketing can lead you to become an expert communicator and lead the conversation on ethical and strategic marketing tactics. Through its applied multidisciplinary approach, you can gain the necessary evidence-based skills for senior-level marketing positions or to educate. You can also gain advice on career choice, networking skills, and professional development from seasoned business professionals through the Executive Mentor Program.
Effectively Promote Businesses
Learn how to be a data-driven, strategic, and innovative marketing leader.
Increase Your Opportunities
Gain expertise in a variety of areas, such as public relations, media management, advertising, and more.
Learn from the Best
Receive membership from faculty who hold the highest degrees in their field and seasoned business professionals through the Executive Mentor Program.
Align Yourself With Excellence Through Regent’s Doctor in Business Administration
Regent has been ranked among Top National Universities by the U.S. News & World Report for four years (2019, 2020, 2022 and 2023). Our programs have also been recognized among the Top 5 Best Graduate Online Business (Non-MBA) Programs in Virginia for 9 consecutive years (2015-23).
Please complete the Request Information form on this page to learn more about this program.
On completing our DBA in Marketing, you can:
- Become a leading brand and business marketer.
- Manage ad campaigns that incorporate market research, smart media buying, and strategic copy and design.
- Research and develop effective marketing strategies based on understanding consumer behavior.
Career Opportunities
- Marketing executive leadership
- Product management
- Market research analysis
- University Faculty
- Consulting
This program is a minimum of 54 credit hours in length and the concentration course is outlined as follows:
| MKTG 731 | Promotion & Advertising | 3 | Marketing activities that stimulate consumer purchasing including fundamental advertising principles while examining the role advertising and promotion plays in marketing by approaching the subject from the advertiser’s perspective. |
| MKTG 732 | Marketing Psychology | 3 | The processes used to select, secure, use, and dispose of products, services, experiences, and ideas to satisfy needs, and the impacts that these processes have on the consumer and society. |
| MKTG 734 | Viral Marketing | 3 | Emerging marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes. |
| MKTG 736 | Digital Marketing | 3 | An overview of digital marketing including ad networks, demand-side platforms, and data management platforms interaction with advertisers, agencies, and publishers. |
2024-25 Semester Check-In Deadlines
All students are expected to check-in for the semester two weeks before the session start date. Students should apply, be accepted, enroll in their first courses, and confirm a plan to pay for their courses prior to this date.
| Session | Semester Check-In | Session Start Date |
|---|---|---|
| Session A | Friday, August 9 | Monday, August 19 |
| Session M | Friday, September 6 | Monday, September 16 |
| Session B | Friday, October 11 | Monday, October 21 |
| Session C | Wednesday, January 8 | Monday, January 13 |
| Session T | Friday, January 31 | Monday, February 10 |
| Session D | Friday, March 7 | Monday, March 17 |
| Session E | Friday, May 2 | Monday, May 12 |
| Session F | Friday, June 13 | Monday, June 23 |
Prerequisites
Doctoral applicants must hold an MBA or a master’s degree in a business-related field from a regionally accredited institution.
Admissions Requirements
Step 1: Apply to Regent University
Submit your application using the Regent University Online Application.
Note: If you are unable to complete our application due to a disability, please contact our Admissions Office at 757.352.4990 or admissions@regent.edu and an admissions representative will provide reasonable accommodations to assist you in completing the application.
Step 2: Submit Your Unofficial Transcripts
Submit your unofficial transcripts to regent.edu/items.
Upon submitting your application, you will receive an email requesting authorization for Regent University to obtain your official transcripts from your U.S. degree-granting institution. International transcripts must be evaluated by a NACES, AACRAO or NAFSA approved agency.
Step 3: Submit Your Resume
Provide an updated copy of your professional resume or curriculum vitae that includes:
- Employment history with details of leadership responsibilities, skill sets and results – the committee looks at both quantity and quality of responsibilities
- School, community and church leadership positions – the committee looks at both quantity and quality of positions
- Service activities in which you have been involved
- Academic and non-academic honors and distinctions you have received
Your resume should be submitted to regent.edu/items.
Step 4: Submit Your Government-Issued ID
To ensure academic integrity, Regent University requires a copy of a government-issued ID. Please submit a scanned copy or photograph of it to regent.edu/items.
Please feel free to contact the Office of Admissions at 757.352.4990 or admissions@regent.edu should you have any further questions about the application process.
Note: All items submitted as part of the application process become the property of Regent University and cannot be returned.
PART-TIME STUDENTS
| Degree | Tuition Cost Per Credit Hour | Average Credit Hours Per Semester | Average Tuition Per Semester |
|---|---|---|---|
| Master of Arts (MA) / Master of Science (MS) | $695 | 6 | $4,170 |
| Master of Business Administration (MBA) | $695 | 6 | $4,170 |
| Doctor of Business Administration (DBA) | $1,020 | 3 | $3,060 |
| Doctor of Philosophy in Organizational Leadership (PhD) | $1,020 | 3 | $3,060 |
| Doctor of Strategic Leadership (DSL) | $1,020 | 3 | $3,060 |
Full-Time Students
| Degree | Tuition Cost Per Credit Hour | Average Credit Hours Per Semester | Average Tuition Per Semester |
|---|---|---|---|
| Master of Arts (MA) / Master of Science (MS) | $695 | 9 | $6,255 |
| Master of Business Administration (MBA) | $695 | 9 | $6,255 |
| Doctor of Business Administration (DBA) | $1,020 | 6 | $6,120 |
| Doctor of Philosophy in Organizational Leadership (PhD) | $1,020 | 6 | $6,120 |
| Doctor of Strategic Leadership (DSL) | $1,020 | 6 | $6,120 |
Student Fees Per Semester
| University Services Fee (On-Campus Students) | $850 (Fall & Spring) $700 (Summer) |
| University Services Fee (Online Students) | $700 |
Part-Time Students
| Degree | Tuition Cost Per Credit Hour | Average Credit Hours Per Semester | Average Tuition Per Semester |
|---|---|---|---|
| Master of Arts (MA) / Master of Science (MS) | $695 | 6 | $4,170 |
| Master of Business Administration (MBA) | $695 | 6 | $4,170 |
| Doctor in Business Administration (DBA) | $1,020 | 3 | $3,060 |
| Doctor of Philosophy in Business (PhD) | $1,020 | 3 | $3,060 |
| Doctor of Philosophy in Organizational Leadership (PhD) | $1,020 | 3 | $3,060 |
| Doctor of Strategic Leadership (DSL) | $1,020 | 3 | $3,060 |
Full-Time Students
| Degree | Tuition Cost Per Credit Hour | Average Credit Hours Per Semester | Average Tuition Per Semester |
|---|---|---|---|
| Master of Arts (MA) / Master of Science (MS) | $695 | 9 | $6,255 |
| Master of Business Administration (MBA) | $695 | 9 | $6,255 |
| Doctor in Business Administration (DBA) | $1,020 | 6 | $6,120 |
| Doctor of Philosophy in Business (PhD) | $1,020 | 6 | $6,120 |
| Doctor of Philosophy in Organizational Leadership (PhD) | $1,020 | 6 | $6,120 |
| Doctor of Strategic Leadership (DSL) | $1,020 | 6 | $6,120 |
Student Fees Per Semester
| University Services Fee (On-Campus Students) | $850 (Fall & Spring) $700 (Summer) |
| University Services Fee (Online Students) | $700 |