B.S. in Marketing
Learn to Sell Through Regent’s Bachelor’s Degree in Marketing
Are you creative and love to problem solve? Regent’s ACBSP-accredited bachelor’s degree in marketing can build your knowledge in advertising and promotions, consumer behavior, market research, and social media marketing. You’ll examine the consumer behaviors and factors that influence the choice, as you study coursework taught by distinguished faculty and grounded in a Christian worldview.
SHARPEN YOUR MARKETING SKILLS
Gain knowledge of communication campaigns, media, and selling strategies, and creative development.
BUILD ON A STRONG FOUNDATION
Anchor your knowledge and skill on Christian principles and values.
LEARN FROM THE BEST
Be mentored by faculty in Virginia Beach who hold the highest degrees in their field.
Explore Scholarships
Explore exciting scholarship opportunities such as academic merit scholarships, honors college scholarships, and more! Learn about the scholarships for on-campus incoming freshmen: the $10,000 Freedom Scholarships, $4,000 Homeschool Scholarships and $4,000 Private School Scholarships. Explore all scholarships.
ALIGN YOURSELF WITH EXCELLENCE
Regent has been ranked among Top National Universities by the U.S. News & World Report for four years (2019, 2020, 2022 and 2023). Our programs have also ranked as the #1 Best Online Bachelor's Programs in Virginia 11 years in a row (2013-2023). Experience the Regent difference through our Bachelor of Science in Marketing degree program. You can pursue this online or at our beautiful campus in Virginia Beach.
Learn more about undergraduate student achievement here.
Please complete the Request Information form on this page to learn more about this program.
On completing the bachelor’s degree in marketing, you can:
- Collect and analyze data to make strategic marketing decisions.
- Think critically and communicate effectively.
- Understand the strategies and tools behind using social media.
Career Opportunities
- Brand Management
- Advertising
- Retail Management
- Social Media & e-Commerce Strategy
| ACCT 205 | Introduction to Accounting | 3 | Provides a comprehensive presentation of financial accounting principles and practices. Emphasis is placed on the preparation of financial statements, the basic framework and contents of these reports, and the preparation process. |
| BUSN 240 | Marketing Principles | 3 | Exploration of principles and activities in the commercial enterprise including topics such as product, price, promotion, place/channel, competition, company, and communication. |
| BUSN 320 | Financial Management | 3 | Explores the financial function of the commercial enterprise including topics on working capital management, procurement of resources from financial markets, and financial decision making in the firm. Prerequisite: ECON 120 or ECON 260. |
| BUSN 370 | Business Law | 3 | Examines the current and emerging legal principles that impact business transactions, topics include contracts, business organizations and structure, sale of goods, commercial paper, personal and real estate property, intellectual property and international business law. |
| BUSN 460 | International Business | 3 | Surveys the opportunities and challenges associated with planning, conducting and implementing international business transactions in the international marketplace. Prerequisite: BUSN 240. |
| BUSN 470 | Strategic Management | 3 | Study of strategy development and deployment in the business enterprise and examines the overarching application of the role of a biblical worldview in the business enterprise. Prerequisites: ACCT 205, BUSN 240, and BUSN 320. |
| COMM 330 | Communicating in the 21st Century | 3 | The various modes for packaging and presenting communication content for public relations, advertising, social media and interactive marketing with a targeted audience. Integrates cross-cultural communication strategies. Cross-listed with JRNU 330. |
| ECON 230 | Macroeconomics | 3 | Examines macroeconomic theories, comparative economics, econometrics, macro-economic models, fiscal and monetary policy formation and analysis. Prerequisite: ECON 120 or ECON 260. |
| LDST 330 | Ethics | 3 | Study of the nature of ethical leadership through a consideration of the ethical foundations of leadership principles evident in the lives of great leaders. Attention to how the leader’s values and beliefs affect decision-making along with key factors involved in ethical decision-making. Students assess and apply the concepts of organizational and social responsibility by looking at real world problems. Cross-listed with ACCT 320 and MGMT 330. |
| MKTG 210 | Advertising & Promotion | 3 | Students learn about marketing communication campaigns, media choice, develop a selling strategy, creative development, and media analysis. Prerequisite: BUSN 240. |
| MKTG 250 | Public Relations | 3 | Investigation of how public relations serves as a strategic support for the overall marketing strategy. The course examines how events and collateral marketing activity aid in creating a public image of the commercial firm. Prerequisite: BUSN 240. |
| MKTG 260 | Retail Management | 3 | An examination of the challenges of retail management, including stock planning, inventory control, markup and pricing, retail accounting, merchandising, retail promotion, human resources management, store location, design and layout, legal and ethical issues, and managing information systems. Prerequisite: BUSN 240. |
| MKTG 320 | Marketing Research | 3 | Examines the planning and design of the market research effort, collecting and analyzing data, and drawing inference from the results. The focus of the course is on making accurate marketing decisions based on data. Prerequisites: MATH 201 and BUSN 240. |
| MKTG 330 | Sales Management | 3 | Investigates the organizing, recruiting, training, measuring, and promoting of the sales force in addition to forecasting sales. Prerequisite: BUSN 240. |
| MKTG 340 | e-Commerce | 3 | Explores e-commerce issues such as Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure and their effect on business decisions. Prerequisite: BUSN 240. |
| MKTG 410 | Consumer Behavior | 3 | An overview of consumer behavior providing insights on marketing tools and approaches seeking to understand the factors that influence consumer choice, balanced with a moral and ethical framework for how this is done. Prerequisite: BUSN 240. |
| MKTG 430 | Social Media Marketing | 3 | Examining the strategies, tools and practices behind using social media for effective marketing. Students will consider various viral marketing channels and the principles for optimizing their effect usage. A capstone project will be the development of an integrated multichannel approach to increase brand awareness and achieve marketing objectives. Prerequisite: BUSN 240. |
| MKTG 498 | Digital Marketing Strategy | 3 | The capstone course introduces students to a variety of digital marketing tools and tactics as well as fundamental digital marketing principles. A practical approach adopted in this course allows students to develop crucial skills needed to analyze, develop, and implement digital marketing campaigns that help achieve business goals and solve real-world business problems. Prerequisite: MKTG 340 and MKTG 430. |
Step 1: Apply to Regent University
Submit your application using the Regent University Online Application.
Note: If you are unable to complete our application due to a disability, please contact our Admissions Office at 757.352.4990 or admissions@regent.edu and an admissions representative will provide reasonable accommodations to assist you in completing the application.
Step 2: Submit Your Unofficial Transcripts
Submit your unofficial high school or college transcripts to regent.edu/items.
Upon submitting your application, you will receive an email requesting authorization for Regent University to obtain your official transcripts from your U.S. degree-granting institution. International transcripts must be evaluated by a NACES, AACRAO or NAFSA approved agency.
Step 3: Submit Your Government-Issued ID
To ensure academic integrity, Regent University requires a copy of a government-issued ID. Please submit a scanned copy or photograph of it to regent.edu/items.
Step 4: Submit Your FAFSA
Complete your Free Application for Federal Student Aid (FAFSA) at studentaid.gov Regent's school code is 030913.
Please feel free to contact the Office of Admissions at 757.352.4990 or admissions@regent.edu should you have any further questions about the application process.
Note: All items submitted as part of the application process become the property of Regent University and cannot be returned.
Invest in your calling with this business marketing degree.
| Degree | Tuition Block Rate Per Semester | Credit Hours Per Semester | Tuition Rate Per Year |
|---|---|---|---|
| Students taking on-campus classes (fall & spring semesters) | $9,975 | 12 - 18 | $19,950 |
| Degree | Tuition Cost Per Credit Hour | Average Credit Hours Per Semester | Average Tuition Per Semester |
|---|---|---|---|
| Students taking on-campus classes (fall & spring semesters) | $665 | Under 12 | $7,980 |
| Students taking on-campus classes (fall & spring semesters) | $665 | Over 18 | $11,970 |
| Students taking on-campus classes (summer semester) | $665 | N/A | $1,995+ |
Student Fees Per Semester
| University Services Fee (On-Campus Students) | $850 (Fall & Spring) $700 (Summer) |
Housing Fees » | Military Admissions & Aid » | Cost of Attendance »
| Degree | Tuition Cost Per Credit Hour | Average Credit Hours Per Semester | Average Tuition Per Semester |
|---|---|---|---|
| Part-Time Students (3-11 Credit Hours Per Semester) | $450 | 6 | $2,700 |
| Full-Time Students (12+ Credit Hours Per Semester) | $395 | 12 | $4,740 |
Student Fees Per Semester
| University Services Fee (Online Students) | $700 |
| Degree | Tuition Block Rate Per Semester | Credit Hours Per Semester | Tuition Rate Per Year |
|---|---|---|---|
| Students taking on-campus classes (fall & spring semesters) | $9,493 | 12 - 18 | $18,986 |
| Degree | Tuition Cost Per Credit Hour | Average Credit Hours Per Semester | Average Tuition Per Semester |
|---|---|---|---|
| Students taking on-campus classes (fall & spring semesters) | $630 | Under 12 | $7,560 |
| Students taking on-campus classes (fall & spring semesters) | $630 | Over 18 | $11,340 |
| Students taking on-campus classes (summer semester) | $630 | N/A | $1,890+ |
Student Fees Per Semester
| University Services Fee (On-Campus Students) | $850 (Fall & Spring) $700 (Summer) |
Housing Fees » | Military Admissions & Aid » | Cost of Attendance »
| Degree | Tuition Cost Per Credit Hour | Average Credit Hours Per Semester | Average Tuition Per Semester |
|---|---|---|---|
| Part-Time Students (3-11 Credit Hours Per Semester) | $450 | 6 | $2,700 |
| Full-Time Students (12+ Credit Hours Per Semester) | $395 | 12 | $4,740 |
Student Fees Per Semester
| University Services Fee (Online Students) | $700 |
What Will You Learn In a Bachelor’s in Marketing?
Through the B.S. in Marketing at Regent, you can expect to learn high-value skills that transfer to various industries. You will learn marketing basics and how to apply marketing principles to advertising, campaign building, and market research. By graduation, you will understand how to market through various digital platforms and traditional marketing processes.
What Can You Do with a Bachelor’s Degree in Marketing?
A bachelor’s in marketing will prepare you to work as an in-house or agency marketer. You can strategize and work effectively to analyze information, build marketing plans and design campaigns. These skills are helpful in careers like retail management, account management, public relations, market research, and more.
- B.A. in Communication Studies
- B.A. in Communication Studies – Advertising-Public Relations
- B.A. in Communication Studies – Internet & Social Media
- B.A. in Communication Studies – Professional & Technical Writing
- B.A. in Communication Studies – Strategic Communication
- B.A. in Leadership Studies – Business
- B.S. in Business
- B.S. in Business – International Business
- B.S. in Business – Marketing
- B.S. in Business – Sports Management
- B.S. in Management
- B.S. in Professional Studies – Marketing
- Doctor of Strategic Leadership (DSL)
- MBA – Marketing
- MBA – Master of Business Administration
- Ph.D. in Organizational Leadership